information empowers
YOU DESERVE TO KNOW…how your makeup was made & what’s inside!
what ingredients to avoid!
Educate yourself and read labels. If any of your makeup contains the following words, kindly think twice.
Chemicals to Avoid - click here for list to look out for +
Parabens (Synthetic Preservative), Phthalates (Silicone Plasticizer to make formulas & products more flexible), Mercury..need we say more, Formaldehyde - yet another commonly used synthetic preservative, Dimethicone, Phenoxyethanol (can affect brain & central nervous system as well as irritation to skin). All of these are endocrine disrupters and can cause hormonal and reproductive problems and birth defects. Many are known carcinogens and respiratory toxins. They may often come in cosmetic labels with abbreviations such as DEA, DBP, DMP.
Toxic chemicals are still found in the largest cosmetic and personal care companies, especially in the U.S. where oftentimes there is little or no regulation required compared to other countries.
Animal Testing Education Page 🐾
Many cosmetic lines are still considered “Natural” who practice the following..
This is an important issue for us and we’re working to help eliminate the following practices and shed light on what animal testing actually is.
Snails - click here to learn more +
Farmers agitate & stress out the snails sometimes using salt which is known to harm them & trigger them to release more mucus. Oftentimes the slime is collected along with the feces & used in cosmetics. This is called Snail Secretion Filtrate on the cosmetic labels.
Bunnies - click here to learn more +
Many pregnant rabbits are force fed cosmetic ingredients for testing for approximately 28 days & then killed along with their unborn babies.
Cochineal Insects after Crushing - click here to learn more +
This is the red pigment that is created from the process of crushing Cochineal insects, this is used in cosmetics under the following names: E120, Carmine, Crimson Lake, Carmine Lake, Natural Red 4.
Cochineal Insects - click here to learn more +
Cochineal insects are dried & crushed for their red pigment.
Emus - click here to learn more +
Many Emu farmers raise & then slaughter in order to produce & collect the Emu oil used in lip balms & for dry skin.
Mice - click here to learn more +
Mice have cosmetic ingredients painted on their ears or forced to eat or inhale cosmetic ingredients or have it rubbed onto their shaved skin to test for allergic reactions & then killed afterwards.